Executive Profile
Director of Sales & Marketing
Executive Sales Director with a verifiable track record of proven success in leading others, exceeding objectives and increasing ROI. Specializes in major account acquisition of Fortune 500 Companies and key target accounts. A strategic decision maker adept at contract negotiations, seizing growth opportunities, strategic sales planning and execution, recruiting, training, and managing sales teams. Known as a top performer that makes an impact by continuously providing industry-leading results.
Areas of Expertise
Strategic Planning & Execution * Business Development * Forecasting
Profit & Loss * Capital Management * Acquisitions
New Product Development & Launch * Multi Channel Distribution
Acquiring, Training, and Leading Sales Teams
Contract Negotiation * Marketing * Budgeting
ExperienceNomaco Insulation
North American Region Sales Manager - October 2007 - February 2012
- P&L accountable and directed all sales functions within the central portion of North America.
- Strategic Brand /Channel manager of six brands and five channels of distribution spanning wholesale, retail, specialty, and fabrication markets. Account base includes plumbing/HVAC wholesalers, insulation/industrial distributors, catalog houses, big box retailers, custom fabricators, contractors, engineers, and OEM manufacturers.
- Expanded product markets and applications through securing hundreds of specifications, tracking jobs nationally, and training key targeted installing contractors.
- Opened key accounts including Grainger, Fastenal, MSC, McMaster Carr, Allied, and 27 other new accounts.
- Recruits, trains, and manages the independent sales force of 15 agencies along with the inside sales / customer service staff of 6 and has key account responsibility with specifying engineers, contractors, and distributors.
- Increased Gross Sales 18% and EBIT 26% during tenure resulting in a net gain of over 2.4M in retained earnings.
- A member of the strategic management team and key contributor in the design and implementation of the company's 80/20 strategy, product line simplification, new products design / introduction, and packaging.
- Identified, initiated contact, and began negotiations with four potential acquisitions of which three are pending.
- Secured and maintains the company's position in all four major plumbing buying groups.
- Develops and executes strategic sales plans, produces accurate sales forecasts, operates within budget, consistently meets objectives, exceeds goals, and earned bonus in every available term.
- Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale.
- Determine price schedules and discount rates.
- Review operational records and reports to project sales and determine profitability.
- Direct, coordinate, and review activities in sales and service accounting and recordkeeping, and in receiving and shipping operations.
- Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
- Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
- Prepare budgets and approve budget expenditures.
- Represent company at trade association meetings to promote products.
- Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.
- Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
- Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement
Triangle Engineering of Arkansas
Director of Sales and Marketing - May 2004 - October 2007
- Directed all sales and marketing functions of the company reporting directly to the President.
- Managed, recruited, and trained the independent sales force of over 50 representatives and inside sales force of 5.
- Won over $5M in new business in one year with major retailers and distributors within channel in the US.
- Developed / maintained the distribution network globally. Account base includes industrial, agricultural, HVAC, electrical, plumbing and building material distributors; top home center chains, and mass merchandisers.
- Achieved over 60% sales growth and exceeded planned goals within 36 months through specification selling and contractor incentive programs while continuously increasing return on sales and investments.
- Opened key accounts including Grainger, Fastenal, White Cap, Carquest, and over 50 other new accounts.
- P&L accountable, owner of the strategic sales plan, and made all sales staffing decisions.
- Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
- Prepare budgets and approve budget expenditures.
- Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale.
- Determine price schedules and discount rates.
- Review operational records and reports to project sales and determine profitability.
- Direct, coordinate, and review activities in sales and service accounting and recordkeeping, and in receiving and shipping operations.
- Represent company at trade association meetings to promote products.
Jayco Products Inc.
General Partner - January 1999 - May 2004
- Architect of the company's Strategic Business Plan, secured funding, began, ran, and successfully sold the business.
- Managed all administrative, financial, sales, and marketing aspects of the business.
- Served a host of premier North American HVAC manufacturers providing innovative products and systems that increased ROI for all its customers including Lennox, Marley, Triangle, Jan Fan, and dozens of others.
- As a consultant, successfully developed and implemented a product brand strategy for a metal manufacturer that propelled their mid seven figure penetration into both the wholesale and retail building material markets.
- Directed the daily operations of the business while pursing its strategic objectives.
- Resolve customer complaints regarding sales and service.
- Monitor customer preferences to determine focus of sales efforts.
- Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale.
- Determine price schedules and discount rates.
- Review operational records and reports to project sales and determine profitability.
- Direct, coordinate, and review activities in sales and service accounting and recordkeeping, and in receiving and shipping operations.
- Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
- Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
- Prepare budgets and approve budget expenditures.
- Represent company at trade association meetings to promote products.
- Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
- Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.
- Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.
- Oversee regional and local sales managers and their staffs.
- Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
- Direct foreign sales and service outlets of an organization.
Ventamatic Ltd.
National Sales Manager - January 1997 - Present
- National Sales Manager and member of the strategic management team, ultimately responsible for the sales and marketing functions of the company.
- Recruited, trained, and managed the independent sales force of fifty agents and developed / maintained the distribution network for the United States that grew sales from $5M to $11M in 18 months.
- Achieved over 120% sales growth and exceeded planned goals within 18 months.
- Was directly responsible for the design, development, and introduction of five successful new products.
- Opened key accounts including Home Depot, Sam's, Menards, Marvin's, Fred Meyer, and 62 other new accounts.
- Developed national sales programs and promotions and hosted national sales meetings.
- Profit & Loss accountable, developed and executed the strategic sales plan, staffed the sales and customer service departments, and structured compensation programs for all personnel.
- Directed inside sales staff of 6 and operated within budget throughout term.
- Resolve customer complaints regarding sales and service.
- Monitor customer preferences to determine focus of sales efforts.
- Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale.
- Determine price schedules and discount rates.
- Review operational records and reports to project sales and determine profitability.
- Direct, coordinate, and review activities in sales and service accounting and recordkeeping, and in receiving and shipping operations.
- Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
- Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
- Prepare budgets and approve budget expenditures.
- Represent company at trade association meetings to promote products.
- Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
- Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.
- Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.
- Oversee regional and local sales managers and their staffs.
- Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
- Direct foreign sales and service outlets of an organization.
Certainteed Corporation / Clark United Corporation
Divisional Sales Manager - January 1990 - January 1997
- Global leading manufacturer of ridgevent and related ventilation products
- Divisional, brand and key accounts manager for Certainteed’s ventilation division.
- Directed sales of all Air Vent, Browning, and Certainteed Ventilation product brands throughout the United
- States and Canada. Account base as previously listed.
- Strategic decision-maker for distribution channels of each product brand.
- Exceeded an $18M sales budget by $7M in one year while increasing gross profit $2.6M.
- Opened numerous key accounts including Grainger, Menards, Eagle Hardware and Garden, Allied Building Stores, Meeks, BMC West, & 84 Lbr.
- Managed and directed independent sales force and exceeded planned goals and objectives each and every year.
- Produced seven figure sales increases each year in the position and increased gross profit over $1.5M in 1996.
- Global leading manufacturer of ridgevent and related ventilation products.
- Resolve customer complaints regarding sales and service.
- Monitor customer preferences to determine focus of sales efforts.
- Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale.
- Determine price schedules and discount rates.
- Review operational records and reports to project sales and determine profitability.
- Direct, coordinate, and review activities in sales and service accounting and recordkeeping, and in receiving and shipping operations.
- Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
- Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
- Prepare budgets and approve budget expenditures.
- Represent company at trade association meetings to promote products.
- Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.
- Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
- Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.
- Direct foreign sales and service outlets of an organization.
- Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
- Oversee regional and local sales managers and their staffs.
Broan Manufacturing, Inc
District Sales Manager - January 1985 - January 1990
- Leading manufacturer of intercom systems, ventilation products, door chimes, bath cabinets, central vacuums, and accessories.
- Education
University of North Texas
- Bachelors Degree - Administrative Management
Jesuit College Preparatory
- National Merit Honor Society Graduate