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LISA NORRIS

Address: 227 Winthrope Drive, Woodstock, GA 30188
Telephone: 770-517-4070

PROFESSIONAL STRENGTHS:
Over 30 years of management, supervisory and administrative expertise in fields such as: media/sales (television, radio, cable and print), construction, architectural, legal, insurance, accounting and educational environments. Consistently acknowledged for high work ethics and quality performances with quarterly bonuses. Looking to secure management position where experience is utilized, excellent performance is rewarded while developing personal and professional skills for further advancement within a visionary company willing to take risks.

Relationship Management: Oversaw/tracked all US sales/marketing solutions over $135M for media partners with logistical and event management focused roles. Performed training, consulting and customer service/public relations roles in 28 states and Canada with diverse client base (ages 20-60). Built trust and rapport ensuring client expectations were met or exceeded.

Team Leadership: Loyal and highly self-motivated. Works independently or collaboratively as a team, upholding high quality performance and ethics. Inspirational leader and team mentor, identifying and resolving performance issues. Strong teaching/training/coaching skills, both internally/externally ensuring training solutions are aligned to corporate brand and values.

Communication: Excellent written/oral presentation skills - ability to influence at President and senior management level. Creative and skilled writer in the creation of training, sales/marketing and advertising materials. Strong interviewing/hiring skills to ensure recruitment/retention of high calibre staff, while maintaining a motivational work environment. Uncanny ability to connect with people from all demographics quickly.

Operational and Project Management: Experienced across a range of operational areas including production planning, customer service, project

Experience

NRS Media, LLC (formerly New Revenue Solutions)


Production Planner - January 2007 - October 2009

  • www.nrsmedia.com
  • (NRS Media - Leader in delivering local advertising revenue generation solutions to media partners.)
  • Reported directly to President (formerly SVP Sales/Ops) while working collaboratively with senior management and entire US jurisdictional staff. Information specialist with knowledge of all company processes and procedures.
  • Responsible for tracking and analysis of all US media partner solutions of local direct advertising revenue ($135M) and reports/analysis on wkly/mo/qtr/ann basis. Confident presenter and trainer providing planning and delivery of production procedures and processes to all US staff.
  • Responsible for solution progress and analyses updates to media partner’s corporate DOS.
  • Responsible for solution updates and success stories for marketing purposes to NRS corporate’s Dir. of Marketing.
  • Research and analysis of customer service attrition model for US jurisdiction with global implications, KPI and presented findings on industry category analysis for Top 30 industry categories - including industry trends, analysis and opportunities.
  • Key stakeholder and jurisdictional committee member to select and implement new global replacement database project (new CRM system) - analyzed responses to RFP’s and produced feedback and recommendations to Vice President of Operations with other global committee members via conference calls.
  • Conducted market scoping for Business Development Dept. and presented findings prior to NRS corporate’s marketing releases. Interviewed US personnel and wrote staff Bios for media client welcome packages and global marketing purposes.
  • Responsible for monitoring and maintaining BIA Financial’s (Media Access Pro) software application and contract negotiations. Trained all US staff on software usage in obtaining critical information for solution performance.
  • Responsible for monitoring and maintaining webinar/conference system. Researched other viable systems and trialed with global implications.
  • Prepared all materials for bi-annual sales training conferences, booked venues/meals within budget. Collaborated with corporate Director of Training, US Director of Training and Project Manager Supervisor.
  • Back-up Senior Project Manager – responsible for the design and delivery of client revenue generation solutions.

NRS Media


Customer Service Manager - January 2004 - December 2006

  • Reported to Director of Customer Service (DCS) and trained him in all US processes and procedures. Co-created Department from concept to implementation and set up all department systems and provided analysis of US jurisdictional solutions.
  • Confident presenter and trained all US staff on customer service procedures and processes to ensure compliance.
  • Responsible for managing solution data from other global customer service representatives (UK, Canada and Australia). Provided global customer service findings/analysis to DCS and senior management on global solutions.
  • Conducted benchmarking studies at media partner sites across US and wrote best practices findings to senior management, which was used globally.
  • Co-Created Membership Satisfaction Survey (written and online versions) and conducted in-house surveys to various media members throughout the US.
  • Excellent telephone skills and was US staff choice for conducting dropped member polls with media advertisers, prepared analysis to senior management/media partners. Conducted monthly client calls to station/publication management.
  • Responsible for creating and monitoring Program Surveys for all US solutions and prepared findings to DCS.
  • Created RFP with various vendors, analyzed acknowledgements and prepared recommendations.
  • US jurisdictional committee member with NRS Founder to brain-storm creation of new solutions to be offered to advertisers.
  • Managed Focus Groups across the US and analyzed findings on possible new solutions.
  • Created Membership Portfolio from concept to implementation for media partner advertisers.
  • Back-up Senior Project Manager - responsible for the design and delivery of client revenue generation solutions.

NRS Media


Senior Project Manager -

  • Reported to Senior Project Manager in Canada. Led recruitment, training, appraisals, resource planning and KPI management across the US based team, ensuring the needs and expectations of clients were met at all times.
  • Employed a wide range of performance management tools and techniques to ensure the team was motivated and effective and took responsibility for up to 56 solutions.
  • Supervised daily work and weekly meetings and prepared and administered quarterly reviews.
  • A confident presenter and planned and delivered training to clients on revenue generation strategies.

NRS Media


Project Manager - April 2000 - December 2003

  • Reported to Senior Project Manager in Canada.
  • Responsible for event management support to media partners to deliver sales seminars in venues across the US.
  • Client facing, service driven role, building relationships with media partners, in the delivery of client acquisition solutions.
  • Created supporting marketing materials for the solutions and supervised fulfilment to deadline.
  • Collated performance and financial information from a variety of sources, produced statistical reports, tracked expenses and ensured invoices were issued within all stated deadlines
  • Delivered training to clients both onsite (28 states and Canada - ages 20 - 60)and via remote support and ensured client’s expectations were met at all times.
  • Overhauled and rewrote entire US and Canada company masters documentation system, on own initiative, Created own project management processes significantly increasing overall efficiencies that are still in existence today.
  • Executed the single largest cable solution in company’s history - $3.8M in 4 days.
  • Personally generated revenue of $25M in four years to media partners.
  • Long-term employee and considered backbone of company by former President/C.O.O.
Education

Stetson University

  • Bachelors