LINDA JONES

CAREER OBJECTIVE Marketing Specialist, Public Relations Specialist, Account Executive Analytical, creative, results-driven professional with over 10 years of experience effectively promoting product brands in turn maximizing return on investment. Strengths lie in marketing research, customer relationship management, project management, strategic planning. Technical proficient with Excel, Word, PowerPoint, Primavera, SharePoint, CASPR. Strong Leadership acumen with ability to build cohesive, proactive teams. Effective managing large-scale budget/forecast data. Recognized by customer for ability to deliver by commitment date. KEY ACHIEVEMENTS Increased sales by 50% for new product line by implementing effective marketing strategy Increased customer retention by 90% first year in new start up role Executed three annual company promotional events which increased brand awareness within community Turned failing market into profit within 45 days of assignment/collaborated with Account Executive to generate additional $11M in revenue Achieved customer recognition award for outstanding dedication to large-scale projects Fast Tracked to senior position after two years in junior level role Editor of college newspaper after 2nd year of study/managed 5 student writers KEY STRENGTHS Customer Relationship Management Strong Presentation Skills Tradeshow/Event Management Strong Verbal, Written Communications Strategic Planner Flexible, Organized, Dedicated Strong Marketing Research skills Excellent Vendor Negotiation skills Direct & Channel Marketing

Developed, managed complex project plan for $10M 3G Wireless Technology Project. Effectively tracked milestones, costs, earned value, critical path and slipped tasks on daily basis by interfacing with functional leads. Generated weekly project status reports, managed project database and trained coordinators on usage. Planned and prepared materials for tradeshows, customer meetings, seminars, training. Interfaced daily with customer regarding project issues/status/Received Leadership recognition for outstanding dedication to project within 60 days of assignment
Presented weekly project status to internal/external customers
Facilitated customer events, tradeshows, meetings
Developed/revised weekly slide deck /recognized by customer for outstanding commitment to quality control
Managed and streamlined customer database/ increased efficiency by 50%
Forecasted weekly deliverables/successfully launched 225 sites by commitment date
Developed weekly Resource Trend Analysis Report/increased resource efficiency by 80%

Conducted marketing research, trend analysis and sales techniques with goal of increasing profits and new product line recognition. Managed and prepared materials for tradeshows, customer events, training. Facilitated three annual promotional events. Trained internal staff regarding marketing strategy, developed, edited marketing material, interfaced with media outlets, city officials. Executed B2B and B2C marketing strategies.
Developed/executed effective marketing plans/increased customer retention by 90%
Presented weekly marketing strategy to internal teams
Tracked/managed forecasts/budgets with emphasis on quarterly ROI
Collaborated with cross-functional teams regarding brand recognition techniques
Wrote, edited promotional copy, pricing guides, data sheets
Researched competition and developed new techniques to increase customer satisfaction/created, distributed weekly surveys to measure customer needs
Provided business intelligence for new product lines, pricing, data competition
Collaborated with media team to develop creative advertising materials/40% increase in sales during peak season of new product line
Initiated cross-selling techniques to customers/increased overall sales by 50% first year of assignment

Managed TDMA Wireless Technology of 1500 radio upgrades in nine markets of Southwest region, facilitated daily customer status calls, interfaced with engineering team with emphasis on quality assurance and timely product delivery, face-to-face meetings with customer on weekly basis, tracked, distributed weekly project status to stakeholders, communicated issues/status of project scope, interfaced with cross functional teams in matrix environment, collaborated with installation and order management team to ensure timely delivery of materials. Planned team outings, customer relationship management events, tradeshows, training seminars.
Created/managed project milestones, resources, critical path, slipped tasks
Interfaced daily with customer, leadership team regarding project status
Created, distributed weekly slide deck, dashboard, scorecard reports
Facilitated training, customer meetings, events and seminars
Tracked project milestones, tasks, status utilizing MS Project/Excel
Mitigated customer issues /increased customer satisfaction by 80%
Developed/tracked budget and forecast data

Master of Business Administration (MBA)

Bachelor of Liberal Arts - Journalism