Bonnie Bernstein

DIAMOND RESORTS INTERNATIONAL

VP of Sales & Marketing - January 2008 - January 2009

• Direct and coordinate marketing and sales activities for the developers of luxury 2nd home and resorts in the Caribbean side of Panama
• Manage all marketing functions that includes collateral, media planning, media placement, grand opening events, strategic planning, business plan, and generating leads for sales
• Administer and oversee all sales efforts to achieve a timely and efficient sell out
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors
• Evaluate the financial aspects of business development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections

BOYMELGREEN DEVELOPERS

Director of Sales - January 2007 - January 2008

• Established 300 million dollar sell out of Luxury high rise residences
• Successfully negotiated Hotel Flag, all Marketing materials, print, broadcast, online lead generation and web optimization
• Enhanced Brand Recognition to stand out from all other developer's with luxury high rises in South Florida
• Developed International Sales Efforts resulting to a more efficient and timely sell out
• Formulated and improved Re-Sales Program for implementation during the 80% building sold out
• Conducted economic and commercial surveys to identify potential markets for services

INTERNATIONAL SALES GROUP, LLC

Vice President of Marketing - January 2005 - January 2007

• Coordinated Brand Identity, Marketing for Developers, Corporate Marketing, and Corporate Culture Development
• Supported sales efforts to market in a timely and efficient manner through marketing campaigns
• Continued the Brand Equity with launching of an interactive and lead generating website
• Provided marketing support in 35 projects for all Sales Directors in the field

COLONIAL DEVELOPMENT GROUP

Vice President of Marketing - January 2004 - January 2005

• Managed and coordinated all operations within the W Hotel in Ft. Lauderdale
• Negotiated all Food and Beverage and FF&E with Midnight Oil Company to facilitate all bar operations at the W Hotel and Condos in Ft. Lauderdale
• Promoted overall Sales and Marketing for projects affecting a timely and profitable sellout
• Developed Corporate Branding Initiatives to position Colonial Developers as a pre-emanate developer within the industry

LENNAR HOMES DADE DIVISION

Senior Director of Sales & Marketing - January 1999 - January 2004

• Directed all Single Family Home communities as well as launching LDI, Lennar Developers Inc. that specializes in Hi-rise developments
• Established sales of 14 masterplanned communities, in addition to 2 Condominiums and 10 single family master planned communities
• Managed all sales personnel and maintained weekly sales and marketing meeting with vendors and associates
• Reviewed operational records and reports to project sales and determine profitability
• Managed all print and broadcast

MARS MUSIC (BIG BOX RETAILER)

Vice President of Marketing - January 1995 - January 1999

• Initiated and directed the opening of 51 superstores throughout the United States
• Commenced Corporate branding in conjunction with launching a retail website
• Demonstrated creativity and strategic planning to facilitate purchase sales or in store displays, monthly catalogues, and to create in-store promotions such as Recording Mix Night, Guitar Night, etc
• Developed music programs for children while maintaining in-store events
• Produced several broadcast productions and media placement

THE AD TEAM

Senior Account Director - January 1990 - January 1995

• Managed and maintained high profile accounts such as Lennar Homes, Mars Music, JBryons, Uptons Department Store, SE Region of Subway, Cruise Perfurme and The Miami Dolphins.
• Planned, directed, and implemented effective marketing campaigns to drive traffic and sales
• Directed all media placement and broadcast production for national markets
• Handled the Miami Dolphins Marketing Campaign that resulted to sold out of club seats for the first time in 10 years in just first year of tenure